360 Marketing & Launch for Film
The Challenge
While the moon landing is a momentous achievement in human history and Neil Armstrong’s name is etched forever in that event, documentaries face a struggle in their theatrical releases. We were proud to take up the challenge of bringing this undeniably dramatic and action-packed story to untapped but very receptive audiences.
The Audience
Armstrong’s story had wide potential appeal across a number of baked-in audiences. We identified and engaged more than 120 fanbases, influencers, astronauts, space enthusiasts, film fans, educational institutions, interest groups, cultural organizations, museums, and more.
Results
Throughout the 360 marketing campaign of "ARMSTRONG," we were pleased to see massive cross-platform growth week over week.
Impressions between all platforms increased to more than 7.5 million total for a 1,792% increase from the start of this campaign. Our total engagements grew 463%, and website clicks increased to 122.9K total.
Number 1 in iTunes
We believe much of the success seen on iTunes as the film made it's way to #1 on the Top 100 Documentary Charts is a result of the Pre-Sale activity that took place 4-5 weeks prior to the release of the movie.
Total page engagement increased by 406% during the duration of our campaign, thanks to ample organic and captivating content, and constant engagement. We saw a spike in likes, comments and shares, particularly with people responding to one another and tagging their friends on posts for an engaging total audience of 117,2741!
The Facebook page's impressions grew 1,719% in this period for a total of 7.1M impressions and over 81K average daily users. By growing these impressions, we were able to vastly increase awareness for 'ARMSTRONG'S' release.
